Rule 1: They're all the same!

"There all rude and most have no road savvy, that’s why drivers hate them!!" as Brother David puts it, and while he meant "they're" this is the cornerstone of what we believe in.  All roads lead to Rule 1.  You can play around with this and say "They (are) always are rude", "They’re bloody annoying" or even "Cyclist(s) are nonces" but what is impoartant is that they are all the same nuisance and must be treated as such.